“And knowing the talent that they have over there and the opportunity that was waiting on me, I wanted to go over there and give a lot of opportunity to the artists over there to get some information, some wisdom, and some guidance from me and then also develop some new acts and give some opportunity. “I was a fan of Def Jam Records as a kid,” Snoop explains. The West Coast icon also gave insight into his decision to partner with Def Jam and his desire to build upon the label’s storied legacy. Snoop also announced that among his first major projects in his role as Def Jam Recordings’ new executive creative and strategic consultant will be the creation of a Def Jam kids’ album, which is also due for release this year.
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